Stuff like video postcards were really cool when they first came out, but now I’d rather just have a straight email. However, video postcards would have benefited tremendously through buzz marketing and perhaps even did.
Your whole sales strategy, however, should not be reliant upon buzz marketing. That should only be a part of it, and you should still use other advertising techniques. There will come a day when this new marketing tactic fails to work because it has become over-used. Once everybody is telling everybody else about the next ‘best new thing’, and Mavens are commonplace, then its effect will be diluted.






